Fairleigh Dickinson University (FDU)
Selections from
The Newsletter of Fairleigh Dickinson University

for faculty, staff and friends

April/May 2002

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College Happenings

Maxwell Becton College of Arts and Sciences

Communication Conference

The Florham-Madison Campus was the site of the New Jersey Communication Association’s (NJCA) Sixth Annual Conference, co-sponsored by Maxwell Becton College of Arts and Sciences and the School of Communication, Information and Library Studies Alumni Association of Rutgers University. University President J. Michael Adams delivered welcoming remarks and Stuart Goldstein, managing director of corporate communication, Depository Trust and Clearing Corp., was keynote speaker.

A session, “Situating FDU: The Global Challenge,” spotlighted the online Core course “The Global Challenge” and was chaired by Jennifer Lehr, English/communication, F-M, and president of the NJCA. Adams; Steven Cameron, electronic filmmaking, F-M; Lehr; Jason Scorza, philosophy, T-H; and Dalila Suhonjic, director, global virtual faculty/distributed learning, T-H, presented.

Other topics covered included: “Finding the Canon,” a panel discussion on key undergraduate readings, in which Gary Radford, communication, F-M, was a panelist; “Issues in Corporate Communication: What’s Reputation Got to Do With It?” with chair Michael Goodman, director, Corporate Communication Institute and corporate/organizational communication, F-M, and NJCA representative-at-large, and James Hutton, marketing, T-H; “Communication Departments Explore the Global: A Department Chairs Symposium,” with Geoffrey Weinman, English and chair, English/communication/philosophy, F-M; and “Intellectual Property on the Net: Digital Rights Management Versus a Community’s Right to Share,” with Cameron and David Milley, webmaster, Corporate Communication Institute, F-M.

The New Jersey Journal of Communication, edited by Radford, celebrated its 10th year at the conference and papers by students from several New Jersey colleges and universities, including four from Fairleigh Dickinson, were presented. In addition, four FDU students participated as respondents in “Liberal Learning Spaces: Advancing the Tenets of Liberal Education Through Communications Courses.”

The event closed with a performance by The Professors, an “academically influenced” blues/rock/heavy metal band featuring Radford on guitar and vocals.

Corporate Communication

The Corporate Communication Institute (CCI) is sponsoring a variety of upcoming events. “Symposium 2002: Perspective on Reputation Management” will be held on Tuesday, May 14, 8:30 a.m. to 1 p.m. in Hartman Lounge and Lenfell Hall in the Mansion at the Florham-Madison Campus. Speakers will address these essential elements of reputation: corporate citizenship and sustainability, valuation and research.

An executive briefing, “Corporate Communication Practices and Trends,” will address the preliminary findings of CCI’s 2002 study on Wednesday, June 26, from 6 to 9 a.m. Michael Goodman, director, CCI and corporate/organizational communication, F-M, will present.

From June 30 to July 3, at Wroxton College, England, corporate executives and university scholars from Australia, New Zealand, Portugal, the United Kingdom and the United States will meet to exchange information and explore communication from a global perspective at the “Conference on Corporate Communication 2002.”

For additional information about these and other CCI programs call x8709 or visit its Web site at www.corporatecomm.org.

Samuel J. Silberman College of Business Administration

The Rothman Institute of Entrepreneurial Studies sponsored a Business Enterprise Forum on “Lessons Learned: Business Continuity Management in Action” on the Florham-Madison Campus on March 20. The seminar focused on how companies might best manage operations and human assets to ensure business continuity in the event of disaster. Representatives from the law firm of Lowenstein Sandler PC and Marsh Inc., a leader in delivering risk and insurance service and solutions, lead the discussion. Ethné Swartz, entrepreneurial studies, F-M, also participated.

New College of General and Continuing Studies

ROGATE Academic Interest

One hundred gifted and talented seventh- and eighth-grade New Jersey students from Green Brook, Long Branch, Mendham and New Milford participated in an Academic Interest Lecture on March 21. Kenneth Vehrkens, Dean, New College, led a discussion of “What Will My Job Be in 2015?” This is the 16th consecutive year that the ROGATE (Research on Gifted and Talented Education) Academic Interest Lectures have been held in Edward Williams Hall on the Teaneck-Hackensack Campus.

Allied Building Program

For the third consecutive year, New College conducted a weeklong continuing education program on team building, communication skills and leadership for managers of Allied Building, Inc. Managers from 20 states including Alaska, California, Maine, New Mexico and Texas participated in the program, which was held at the Hamilton Park Conference Center, Florham Park, N.J., from March 17 to March 22. Richard Bettencourt, executive program director, New College, T-H, was responsible for the administration of the program, and Jennifer Lehr, English/communication, F-M, conducted communication workshops.

Human Resource Certificate

A new on-site certificate program began in April for 60 employees of Lucent Technologies in Murray Hill, N.J. The Society of Human Resource Management Certificate Program of the New College is the seventh largest program in the United States.

Web Site Course

A new 30-hour course, debuting in June, illustrates how Macromedia Dreamweaver (a powerful “what you see is what you get” development tool for HTML Web pages and complete Web sites) features can be used at every stage of site development and maintenance. This course, taught by William Kennedy, director of Web operations, T-H, and Joyce Beck, campus webmaster, F-M, offers three Continuing Education units through New College and is an addition to the webmaster skills program. Participants will cover page layout and mock-ups, HTML coding, creation of custom page templates, enhancement with Javascript, management of a library of images and Flash events and version control. The new course is offered in hands-on computer classrooms on both campuses. Faculty, staff and those who have completed the “90-hour” Webmaster Certification Program receive a 10 percent discount on the $985 tuition. Space is limited and registration is now open. For more information and the full Dreamweaver course schedule, visit http://www.fdu.edu/web-skills/dw.html. For information call Karen Nelson, senior program director, T-H, at x6500.

Camp Adventura de Español

The continuing education department and Berlitz Kids are partnering to bring a Spanish enrichment camp to the Teaneck-Hackensack Campus. The program is for children entering grades three to five and will focus on Spanish language, culture, arts and crafts. The program, offered July 8 to July 19 and July 22 to August 2 from 9 a.m to noon weekdays, will cost $299 for the first child and $270 for siblings. For program information call (800) 528-7929 and for registration information call x6500.

Cybercamps.com

New College will be welcoming Cybercamps.com, a division of Giant Campus, to Dickinson Hall, Teaneck-Hackensack Campus, this July. Weekly programs for campers ages seven to 16 years range from the Cyber Explorer to 3-D animation, robotics and game design. For information call (888) 904-CAMP or visit the Web site at www.cybercamps.com.

Middle College Program

Two New Jersey high schools, Bayley-Ellard and Randolph, have recently received approval for inclusion in the Middle College Program beginning in September. This brings the total number of participating high schools to 50. Bayley-Ellard High School students, enrolled in Journalism I and AP English Literature and Composition, will have an opportunity to earn up to six credits upon successful completion of these courses. Randolph High School students enrolled in Accounting II Honors can earn three credits.

University College: Arts • Sciences • Professional Studies

School Receives Donation

A friend of the School of History, Political and International Studies has given the school a $40,000 gift this year to enhance the mission of the school. The restricted gift is to be managed by Faramarz Fatemi, director, history/political/international studies, T-H, and Helen Brudner, associate director, history/political/international studies, T-H. They reported that the gift would be renewed annually.

Project 911 Performed

The School of Communication Arts sponsored “Project 911,” which was performed on the Teaneck-Hackensack Campus in April. Director Lisa Milinazzo, communication arts, T-H, explained that the work was developed from interviews conducted by herself and 15 students on the subject of the aftermath of 9/11. A theatrical performance piece was based on their findings. All the performers conducted the interviews but not all the interviewers acted, she explained; some only wanted to be involved in the writing.


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