- Request changes to existing web pages.
- Request to create a new microsite.
- Request to delete a page, series of pages, or a whole microsite, and/or to redirect.
- Website images and policy.
- Video. Youtube, Vimeo.
- University policies that affect the website content. (email, copyright, trademark, outbound links, etc.)
- Non-web content. PDF, .doc, PPT, multimedia.
University Web Pages Policy
Responsible Office: Office of Communications
Effective Date 1/24/2013
Last Revision 1/10/2017
- This policy is published by the Office of Communications and established and affirmed by the FDU Web Governance Committee, which as a standing committee comprising faculty and staff representatives, is charged with continual oversight and assessment of policies governing the University’s website and Web pages, and is further charged with suggesting revisions when necessary. Comments and suggestions are welcome and should be directed to William R. Kennedy, director of Web operations, firstname.lastname@example.org.
- Related Policies. Developers of FDU Web pages are also bound by related laws, policies, and guidelines, including:
- All applicable federal, state and local laws. Note especially laws on copyright, defamation, libel and the FERPA.
- FDU Acceptable Use Policy for Computer Usage. Note especially limitations on obscene, threatening, harassing or defamatory content and the prohibition of commercial use.
- FDU Personal Information Security Policy. Note especially the implicit restriction on what information may be collected on a Web form.
- FDU Center for Teaching and Learning Policies. Note especially policy on copyright, intellectual property, academic freedom and students’ right to privacy.
- FDU Graphic Standards Manual. Note especially limitations on alteration to the appearance of FDU’s logos and other identifying images.
- FDU Writing Style Guide. Note especially consistent usage for names of the campuses and of the University itself.
- FDU’s status as a 501(c)(3) nonprofit corporation, including compliance with the University’s Post-Issuance Tax-Exempt Bond Compliance Policy.
- Violations will result in various sanctions depending on the infraction, ranging from notification to comply with no penalty to dismissal/expulsion in the case of repeated refusal to comply. The University reserves the right to remove offending Web pages immediately without notice, while alleged violations are reviewed.
- Web pages published within domains that are registered to Fairleigh Dickinson University are considered to be “speaking with the University’s voice” — representative of the University — and require an explicit, and prominent, disclaimer that identifies if these Web pages are personal rather than institutional. Web pages specifically marked with disclaimers indicating that they are personal are likely to be perceived appropriately, even if they incidentally include FDU images or even the FDU logo. For purposes of this policy, a Web page is taken to mean a page, suite of pages, website, or Web-based application, along with its associated forms, images, audio, video and other Web media. The policy applies to any Web page published within domains that are registered to FDU, including Webcampus, whether or not the page is specifically marked with the University’s logo, name and/or copyright. The policy also applies when resources like (but not limited to) Facebook, Twitter, WordPress, Google Sites, Wikipedia or LinkedIn are used by an academic or administrative unit as a complement to FDU domain pages, and “FDU,” “Fairleigh Dickinson University” or an FDU logo cause the page to be perceived as “speaking with the University’s voice.”
- Web pages developed by individuals as expressions of their individual opinions and as publications of their individual work are not bound by this policy but may be bound by the Acceptable Use Policy. Note, however, that the inclusion of material such as course descriptions, course schedules and syllabi may cause a Web page to be perceived as “speaking with the University’s voice” or representing the University. Individuals may wish to consider publishing separate pages to differentiate their personal content from pages where they are officially representing the University.
- Web pages that “speak with the University’s voice,” and thus are bound by this policy, may incorporate FDU images, taking this policy as a statement of explicit permission. When a Web page uses FDU images, the visible text on the Web page must include the phrase “Some images copyright Fairleigh Dickinson University, used with permission.” Text from other FDU Web pages may also be reproduced on FDU Web pages, with appropriate attribution, although duplication of Web page content that visitors may find confusing or redundant must be avoided. Web pages that reproduce content of University Web pages also must reproduce it accurately, and update it in a reasonable time when the original is updated. For instance, an outdated version of a course description must not be allowed to remain on an individual’s or a department’s Web page.
- Web pages that do not “speak with the University’s voice” may not use FDU images or text except with specific written permission and attribution. All FDU images and text have protection of copyright, either the University’s or in some cases copyright held by individual authors. Where FDU images and/or text are used with permission, FDU must be indicated as the copyright holder.
- FDU Web page developers must avoid any text or image that has the appearance of advertising or recommending a particular product or vendor, with the exception of University approved sponsorships and/or partnerships. Any proposed use of text, images or similar belonging to a third party in a University-approved sponsorship or partnership must be directed to the Office of Communications prior to use.
- To avoid expensive redundant efforts, the Office of Communications must be involved as early as possible in the development of any significant new FDU Web page.
- FDU’s Office of Communications and FDU’s Office of Information Resources and Technology are jointly responsible for selection and allocation of new domains in the fdu.edu domain space (e.g., publicmind.fdu.edu).
- FDU’s Office of Communications provides and supports “content management systems” that allow Web pages to be created and maintained without knowledge of Web technologies like HTML, FTP and CSS. Web page developers whose pages will “speak with the University’s voice” must attend training sessions in content management and follow the writing standards provided by the Office of Communications.
- Web page authors need to avoid substantial redundant content. University policies, calendars, maps and directions must be linked to, not copied, into subsections of the FDU website.
III. Roles and Responsibilities
- The head of a given FDU entity (e.g., department, office, school, college, campus, project, center, institute) is responsible for the content of the entity’s Web pages irrespective of whether those Web pages are implemented on FDU Web servers controlled by the University webmaster, on other FDU Web servers or on Web servers outside FDU.
- FDU Web pages must not claim or imply scope or authority that they do not have. For instance, if the University has more than one academic entity in an area of study, each entity must clearly mark its Web pages to indicate which entity is represented (e.g., FDU, name of college, name of department); similarly for athletics (e.g., FDU, name of campus, name of sport). Every Web page must have enough identifying information so that if it were the first FDU Web page a visitor saw, the visitor would know what FDU entity is represented.
- The head of each entity will designate an individual faculty or staff member as having the immediate responsibility for the content of each Web page. That designated individual will receive any email messages requesting information about the content of that Web page, and changes to the Web page that are requested, made or approved by that individual will be taken to be authorized by the head of the entity. A content management system (see II-8) may permit staff members to create and update pages in a draft or “staging” mode. In this case, the responsibility for content of the page still rests with the individual(s) who have the approval or manager role as delegated by the head of the FDU entity.
- Development of a Web page must never be conceived as a one-time project, with no mechanism for ongoing maintenance. A University entity that undertakes development of a Web page undertakes to maintain that Web page in a usable, up-to-date condition or to redirect it. FDU Web pages will not in general be deleted when they are no longer applicable. Instead, they will be redirected to a related page that is still valid, e.g., a page for an individual no longer with the University will not be deleted but will be redirected to the faculty/staff list for the department or office.
- All individual members of the FDU community — faculty, staff and students — should share in ensuring the accuracy of the FDU Web pages and immediately report inaccuracies and outdated information to the University webmaster, especially as it regards themselves and their schools, departments, colleges or other administrative entities. FDU Web pages must be reviewed for accuracy and currency by the officials managing their respective areas at least twice a year, generally prior to the beginning of the spring and fall semesters (January and August). Notifications will be disseminated by the University webmaster reminding the community about the review period. Each entity must review its suite of Web pages to ensure that the pages are accurate, navigable, and representative of all the entity’s services and resources. The University reserves the right to remove FDU Web pages that are out of date or have not been updated after the Web page developer has been informed of inaccuracies.
- Since Web page content can change quickly and without notice, FDU takes no responsibility for the content of any non-FDU Web page linked to FDU Web pages, either incoming or outgoing. That is, FDU is not responsible for the content of a non-FDU Web page that includes a link to an FDU Web page. Nor is FDU responsible for the content of a non-FDU Web page, even if one or more FDU Web pages include links to that non-FDU Web page, except insofar as the wording of the link text itself is in violation of FDU policy.
- While the University reserves the right to publish images of members of the FDU community in academic settings without identifying them by name, the University respects the privacy of individuals and will consider requests for alterations to images that are thought to compromise that privacy.
- The wording of the FDU Web page disclaimer (see below) applies to University Web pages, whether or not the disclaimer appears on each page.
“Information on the FDU Web pages is provided as a convenience for the University community and others seeking information. While the University intends the information distributed here to be accurate and timely, it is the responsibility of the user to verify the information.”