Florham Campus 

The 15-credit advertising minor is designed for students interested in studying the theoretical, practical and creative elements that go into the creation of compelling and successful advertisements and advertising campaigns. The philosophy behind the minor builds on the recognition that the professional domain of advertising draws from many varied disciplines.

First, students must develop a foundational understanding of the concepts and theories included in the areas of advertising and marketing.

Then they must develop and polish their theoretical understanding and professional skills in the areas of computer graphics, desktop publishing and basic video making—they need to understand all the theoretical and creative elements that go into the creation of both print ads and commercials.

Finally, students should be given the opportunity to develop their skills with courses that will enhance their knowledge regarding account management, campaign planning, implementation, and evaluation.

In order to fulfill the advertising minor, students must select no more than 9 credits in their major discipline. This policy is meant to ensure that students are taking full advantage of the interdisciplinary nature of the minor.

Required (9 credits):

  • CGD1313 Creative Imagery with Photoshop
  • CGD1314 Illustrator Graphics & Design
  • COMM2221 Advertising Principles

Elective Courses (6 Credits) from the following:

  • COMM2210 Pop Culture and the Media
  • COMM3005 Social Media, Communication & Community
  • COMM3248 Writing for Broadcast and Podcast
  • CGD2370 Desktop Publishing
  • CGD3363 Advanced Desktop Publishing
  • FILM1005 Filmmaking I: Basic Production
  • MKTG2120 Principles of Marketing
  • MKTG4272 Consumer Behavior
  • MKTG4365 Marketing Communications

Metro Campus

(For Non-Communication Majors)

Take the following courses for the 15-credit minor:

Required courses (15 credits):

  • COMM2321 Advertising Principles
  • COMM3444 Public Relations
  • MKTG2120 Principles of Marketing
  • COMM3345 Advertising Copywriting (or)
  • COMM3362 Advertising Campaigns
  • COMM4001 Communication Internship I (or)
  • COMM3010 Advertising and Social Media (or)
  • COMM3348 Broadcast Advertising

Course Descriptions