BA Communication

CINE1350 The history of film from the earliest attempts to visually reproduce motion to the sophistication of today's motion picture production, through the discussion and screening of such films as by D.W. Griffith, Alfred Hitchcock, Cecil B. DeMille, Frank Coppola and international artists and their films. (Film clips and full screenings).

CINE1501 A basic introduction to the art of telling the visual story, examining the work of the screenwriter, art director, producer, director, actor music composer, editor and studio executive. Such subjects as a films theme and focus, genre and market are closely discussed. The class consists of viewing film clips, readings and discussions on what are all the elements that contribute to the visual story- the how and why.

CINE2751 The evolution of film as an art form from late 19th century experiments in photography to the advent of sound, with special consideration of New Jersey's pioneering role in the new medium.

CINE2752 Film's golden age as illustrated by Hollywood's major studios and their specialties and alternatives to the Hollywood model in Europe and Asia.

CINE2753 The demise of the studio system and the emergence of corporate Hollywood. The impact of the independent filmmakers and international cinema on the changing medium.

COMM1001 This introductory course will provide students with a foundation in communication concepts, theory and research, while helping them begin to master practical communication skills, such as listening and critical thinking, using technology to communicate, understanding nonverbal communication, creating persuasive strategies, and managing group conflict. Topics will include self-development, interpersonal communication, family communication, group communication, public speaking, media/technology, communicating in the workplace, and in public.

COMM1101 This course focuses on the process and social effects of mass communication in historical and contemporary settings. The impacts of print media such as newspapers, magazines, books and electronic media such as radio, movies, television, and the Internet are examined.

COMM1105 Focuses on cultures and subcultures as well as their impact on perception, communication and behavior. Explores similarities and differences between cultures and barriers to intercultural communication. Examines principles of and skills in effective communicating and intercultural settings.

COMM1106 Basic concepts of human communication; the observation and analysis of sending and receiving verbal and nonverbal messages.

COMM1170 Principles of design applied to commercial layouts.

COMM1501 A basic introduction to the art of telling the visual story, examining the work of the screenwriter, art director, producer, director, actor music composer, editor and studio executive. Such subjects as a films theme and focus, genre and market are closely discussed. The class consists of viewing film clips, readings and discussions on what are all the elements that contribute to the visual story-the how and why.

COMM2006 This course is designed to enhance student awareness of how nonverbal cues are used in sending and receiving messages and in enacting culture. The course provides and in-depth study of physical appearance, gesture and movement, facial expression, eye contact, touch, use of time, and the voice to communicate nonverbally in a variety of interpersonal relationships across personal, professional, public, and cultural contexts. By the end of the course, students will better understand how the nonverbal components of messages impact human interaction.

COMM2050 This course explores the practice of reporting across media platforms. The instruction allows students to construct narratives using a mix of text, photography, audio, video and graphics. The course emphasizes development of multimedia offerings for online presentation.

COMM2101 Study of and practice in major oral and written communication techniques and modes appropriate to professional communicators and others. Emphasis on group dynamics, collaborative presentations, research, audience analysis, effective writing and speaking styles.

COMM2102 This course discusses issues such as images of foreign countries, (mis)understanding of different cultures, the flow of information, and cultural invasion/imperialism. By taking this course stu- dents will 1)gain a better understanding of the relationship between international communication and globalization, 2)grasp the role mass media play in global communication, and 3)enhance criti- cal awareness of problems mass media make.

COMM2204 Course provides an introduction to a wide range of theories and research about effective communication in contexts such as friendship, small groups, and organizations. Special emphasis on interpersonal and intercultural communication issues.

COMM2215 The use of Photoshop in the creation and manipulation of digital artwork for editorials and advertising in print media. Student projects modeled after real- world commercial assignments.

COMM2321 Study of role of advertising in the marketing mix, concepts and methods used in the setting of advertising goals, budgeting, planning and implementation of a creative strategy, considerations of media and evaluation of campaign plans. Economic, social, legal and ethical issues of advertising are discussed.

COMM2833 This course identifies and develops skills required for effective news reporting and writing with applications in the print, broadcast and electronic media. It is essentially a "hands-on" course in which students report and write on assignment.

COMM2835 Recognizing, reporting, writing and editing quality feature stories, based in sound journalistic practice, drawing on contemporary and classic examples.

COMM2851 In the 21st century, journalism will continue to include a strong visual component but photographers can no longer take images of current events and simply submit them to editors, they must be able to manipulate those images electronically and transmit photos to home offices from anywhere across the globe. Today, visual journalists are also expected to be able to write captions and short stories to accompany the visuals. In COMM 2851, students will learn to rcognize newsworthy images, become proficient (using a single lens reflex digital camera) in taking digital images, developing, processing and transmitting these images for both print and electronic media. Students will also work on captions and short stories ro accompany these images.

COMM3001 This course is designed to provide students with: An understanding of how the major types of marketing communication messages are created and delivered. An understanding of how advertising, sales promotion, publicity/public relations, personal selling, and direct marketing are planned and synthesized to form an intgrated marketing communications program. A theoretical basis and strategic understanding of how to build and manage the marketing communications that impact customer relationships and brand, and An understanding and appreciation for the IMC concept and process hands on experience analyzing and making recommendations for real company situations.

COMM3004 This course offers a comprehensive examination of organizational communication from the Industrial Revolution to the present. Primarily, it will examine the meanings of actions and practices in organizations. The aim will be to develop and use multiple frameworks for the analysis of everyday organizational life. Through these frameworks, the course will explore such topic areas as organizational politics, globalization, leadership, power, motivation, empowerment and workplace ethics.

COMM3005 With the advent of virtual communities, online social networks, and the rapidly advancing use of social media, the question of effective communications can be addressed through multiple lenses. Drawing upon the theoretical literature from various disciplines, this course will enable students to understand what constitutes social media and its associated technology and its impact on communications within groups, organizations, and society in general. Students will be expected to actively engage in several forms of social media. In addition, students will be introduced to the concept and practice of social network analysis and its role in measuring communication flows within organizations and groups.

COMM3010 Studies in an area of Communiciation

COMM3014 This course examines family relationships, roles, structures, crisis management strategies, myths and dynamics from a communicational systems perspective. Family interaction as foundational to lifelong experience is a central consideration of the course. Historical, economic social and legal issues relating to the family are explored.

COMM3016 Practical instruction in editing copy and writing headlines for newspapers. Also covers standard news style, newsroom routine, newsroom technology, wire services, photo editing, typography, page makeup and design and ethical and legal limitations on the press.

COMM3051 A great deal of research has been done that explores the difference between men and women in terms of communication. Not only is it valuable to explore this research for its personal value, but it holds professional value as well. Starting with a more general exploration of gendered communication, and moving into media and workplace-specific applications, this course seeks to blend extensive reading and personal reflection into a solid understanding of what "gender" means in today's society and the implications that this understanding has for communication in our personal and professional lives.

COMM3060 This course will address all of the key areas that go into the creation, production and distribution of television news. Time will be spent exploring how television news is researched, written, and produced and how all of the elements come together to form the final polished (and sometimes not so polished) broadcasts that we see each and everyday. The course will consider the differences between network and cable news broadcasts, between local and 24-hour news, and between morning and evening network news broadcasts. Time will also be spent examining the ethical, racial and gender issues that come up when making decisions regarding television news. Through this course students will gain valuable experience writing copy for television news and laying out the elements of a 30-minute news broadcast while also exploring the inner workings and politics of a career in television news.

COMM3101 Course provides an introduction to the research procedures and techniques used in such fields as advertising and journalism. Emphasis on understanding the rationale for survey, experimental, and ethnographic research methods.

COMM3216 The ways in which words, pictures, symbols and myths affect communications.

COMM3223 Impact of the law on the mass communications media, including libel, slander, copyright and privacy. Spring

COMM3244

COMM3248 This course will prepare students to write for the electronic news media. In addition to developing the skills necessary for writing good radio and television news copy and promotional/ commercial copy, students will also discuss current issues (ethics, legal issues and history) as well as current events in broadcast journalism. Writing projects will be completed both individualy and in teams and sample asignments may include radio and television commercials, broadcast news copy, broadcast interviews, public service announcements, and dramatic pieces.

COMM3295 Survey of relationships between the freedom of speech and press, and the right to know (in terms of contemporary theories of the press).

COMM3341 This course will deal with radio management functions and operations. In addition to exercises that will enable students to more closely examine trends in the world of radio, radio programming, and station development, students will enhance their hands-on skills as well. Students will devlop a working knowledge of the operation of radio stations including the audience rating methods that impact their programming design.

COMM3345 Study of the creative functions of advertising in print and broadcast. Students develop advertisements, including all visual and verbal elements, to develop creative ability and critical judgment. Fall

COMM3348 A practical and informative course describing the various aspects of the television advertising business (programming, sales, rating, negotiations) with special emphasis on network television.

COMM3360 Radio and television station and network operations, with emphasis on business considerations, roles and functions of various positions; practical work in campus radio and television facilities.

COMM3362 Analysis of case history studies of advertising campaigns. Preparation of an actual campaign.

COMM3432 This course is one of the Sports & Movement minor electives. It is concerned with the news and feature writing of sports events, including reportorial skills, photography, and opinion writing. Attention given also to public relations and promotion of sports and sports events.

COMM3444 An introduction to the purposes and practices of public relations, its role in administration and in society. The essentials of different activities in public relations and various media are studied, basic skills are taught and applications are made to case studies.

COMM3665 Analyzing the way foreign news is covered and conveyed, how it shapes our world news and the image of United States that it presents.

COMM3668 Television's coverage of the major social, economic, political and philosophical issues of our times.

COMM3834 This course identifies and develops skills required for effective news reporting and writing with application in the print, broadcast and electronic media. It is essenially a "hands-on" course in which students report and write on assignment. Additional emphasis is given to practical assignments.

COMM3835 News gathering, interviewing, preparation of copy and critical story analysis.

COMM3997 Consult with department for further information. Prerequisite: upper-division standing and permission of school director. Maximum 6 credits for all internships.

COMM4025 This class connects theory to practice and focuses on the evolution of the discipline since its emergence in the 20th century. It explores the major theories and approaches to the study of communication in the historical and cultural context in which they emerged and developed.

COMM4470 The inner workings of the television newsroom: operations, structure, personnel and crew. This approach is used in con- junction with an in-depth study of TV news field reporting. Students will produce, shoot and edit on-the-scene-news story formats using professional broadcast techniques and procedures.

COMM4500 The capstone course that brings together the various areas- media theory, advertising, public relations, films, broadcasting and journalism that makes up the field of communications. Required of all communication majors. Prerequisite: upper-division standing (a minimum of 64 credits earned).

FILM2210 Course presents advanced nonlinear edting approaches to film and video, through the use of practical asignments and introducing a knowledge of the history of film editing and its practice.

FILM2216 Students will study and create in the unique form of the radio documentary. Starting with audio source material and research we will prepare long-form news stories and documentary features, and learn how to use audio for dramatic effect. Our work will culminate in the creation of a program designed to work through its effective use of audio. We will also make visits to production companies to meet with creators of audio content, and to gain from their knowledge and experience. All efforts will be made to have the student produced work broadcast on a local radio station.

FILM2250 Students leanr the basics of screenplay structure, character development, dialogue, rising and falling action, conflict and resolution by writing scripts and reading and analyzing successful screenplays. Students complete short scripts that may be used in other classes as shooting assignments.

FILM2310 Course presents advanced nonlinear editing approaches to film and video, through the use of practical assignments and introducing a knowledge of the history of film editing and its practice.

FILM3212 A continuation of Postproduction I; in depth aesthetic exploration using nonlinear editing styles and procedures, including planning special effects and their implementation in digital postproduction.

MKTG2120 Principles of Marketing is an introductory course that is designed to enable the student to understand the basic concepts and tools of modern marketing practice and appreciate the importance of marketing decisions dealing with product, price, distribution and promotion. The course will emphasize the interplay between these marketing decisions and environmental forces (competitive, economic, technological, socio-cultural, and legal-regulatory). The course will also provide the student with an understanding of consumer behavior, market research, market segmentation and positioning. Students taking this course need to have a Sophomore standing, having completed 32 credits.

RDIO2214 This course provides an introduction to the principles and practices of the broadcasting industry. While the focus will be on radio broadcasting, many of the discussions will have application to the television industry as well, particularly when it comes to legal issues. The course will include training & practice in radio productions. Students will also receive an introduction to radio programming (both commercial & noncommercial), production, broadcast station policies, legal issues and industry trends.

RDIO2216 Students will study and create in the unique form of the radio documentary. Starting with audio source material and research we will prepare long-form news stories and documentary features, and learn how to use audio for dramatic effect. Our work will culminate in the creation of a program designed to work through its effective use of audio. We will also make visits to production companies to meet with creators of audio content, and to gain from their knowledge and experience. All efforts will be made to have student produced work broadcast on a local radio station.

RDIO2557 Radio station operations. Selection and editing of news and musical materials, including practical assignments.

RDIO2558 A hands-on course involving broadcast audio equipment theory, writing, operation, studio design, construction and maintenance. Emphasis on the current digital revolution in broadcasting with areas of discussion including the digital production studio, editing tools, the on-air studio, and HD digital radio transmission (both conventional and satellite).

VDEO1005 The language of cinema. Techniques in camera, story, editing are stressed. Narrative and Documentary productions are assigned, as the class pursues both an understanding of basic production and storytelling concepts.

VDEO2214 This course provides an introduction to the principles and practices of the broadcasting industry. While the focus will be on radio broadcasting, many of the discussions will have application to the television industry as well, particularly when it comes to legal issues. The course will include training & practice in radio productions. Students will also receive an introduction to radio programming (both commercial & noncommercial), production, broadcast station policies, legal issues and industry trends.

VDEO2659 Writing and rewriting news for radio and television broadcast. A studio course. Permission of department required.