Rajesh Chandrashekaran

Professor of Marketing, Department of Marketing, Information Systems, and Decision Sciences, Silberman College of Business



  • Principles of Marketing (undergraduate)
  • Strategic Marketing (graduate)
  • Marketing Research (graduate)


  • Consumer Psychology
  • Pricing
  • Retail Price Advertising
  • Psychological Perspectives on Pricing


  • BE, Electrical and Electronics Eng, Mangalore University, India
  • MBA (Marketing), Rutgers University
  • PhD (Marketing), Rutgers University

Academic Profile

Rajesh Chandrashekaran holds a BS degree in Electrical and Electronics Engineering from India; and an MBA and Ph.D. in Marketing from Rutgers University. He is currently a professor of marketing at the Silberman College of Business. His teaching experience includes an array of undergraduate courses including Principles of Marketing, Strategic Marketing; Marketing Research, Marketing Management, Buyer Behavior, and Advertising Management. Additionally, Dr. Chandrashekaran has taught in the College’s Executive program. His passion for and excellence in teaching has earned him awards from the Student Government (Teacher of the Year), and from the College of Business. Dr. Chandrashekaran’s research interests are primarily in the area of pricing. Particularly, he investigates the psychological effects of various pricing strategies and tactics. Most recently, Dr. Chandrashekaran has been examining the exact nature of brain activity that is associated with the processing of pricing (numerical) and such other related marketing cues as color. Dr. Chandrashekaran’s research has been published in several leading academic journals in the field including The Journal of Marketing Research, Journal of Retailing, Advances in Consumer Research, Journal of Business Research, Journal of Product and Brand Management, Journal of Consumer Affairs, and International Journal of Retailing, Distribution, and Consumer Research. He has presented his research at numerous national and international conferences for which has received several accolades in acknowledgment of his original contributions to the field.