Fairleigh Dickinson University’s International School of Hospitality, Sports, and Tourism Management now offers a stand-alone Certificate in Event Planning that is fully transferable to a Minor in Event Planning. The International School of Hospitality, Sports, and Tourism Management offers the certificate for those interested in designing a social or corporate event from inception to completion. Students will learn the various processes in achieving this by examining budgeting, site selection, menu creation, beverage planning, etc. The International School of Hospitality, Sports, and Tourism Management plans to offer the certificate for those interested in developing a comprehensive understanding of the event from point of sale through to its conclusion via proven industry standards and technology. The fifteen (15) credit certificate was created in modules and is intended to be FLEXIBLE to accommodate busy work schedules and can be completed in one year. The Certificate/Minor will be offered on the Metropolitan and Florham campuses.  

Whether as a minor or certificate, the program is offered only at the undergraduate level and is not available to students majoring in the School’s bachelors degrees, Hospitality and Tourism Innovation and Excellence or Luxury Hospitality Management.

For more information contact:

Donald Hoover, dhoover@fdu.edu 609-432-7297

Dr. Iris Gersh, gersh@fdu.edu 973-443-8271/973-443-8271

Required Courses

  • HRTM 1103 Introduction to Event Planning
  • HRTM 2234 Meetings, Conventions and Trade Show Management
  • HRTM 3208 Special Events and Festival Management
  • HRTM 3254 Global Event Etiquette
  • HRTM 4240 Global Events Technology and Innovation
Contact Information
Dr. Iris Gersh, Program Director
gersh@fdu.edu

Course Descriptions

  • HRTM1103 This course will provide a systematic approach to the processes of planning & executing a corporate or social event in a hotel environment. It includes a comprehensive understanding of the event from point of sale through to its conclusion.

  • HRTM2234 This survey course provides a comprehensive overview of the meeting planning business, including the corporate, incentive, association, convention and trade show areas. Topics cover program development and budgeting, negotiations and contractual issues, participant profiling, site selection, planning process, men planning, technology options, safety and security, cultural protocol of international meetings, and the use of outside vendors. This course also looks at meeting planning through the eyes of the end user as well as the supplier, their relationship to each other, and the needs of each to quantify results and manage resources to insure mutual success. Guest speakers, handouts and interactive discussions of current meeting trends are utilized to provide each student with an understanding of meeting planning as a business as well as a possible career choice.

  • HRTM3208 Quantitative techniques of control and analysis, including computer applications, in all aspects of the hospitality industry are studied. Such diverse areas as inventory,restaurant and retail point-of-sale, rooms marketing and cash management are included in a comprehensive study of theconcepts, strategies, processes, hardware and software by which operational performance is improved.

  • HRTM3254 This course provides students with an overview of the international standards of beverage service and selection for events including relevant varieties, of wine, spirits, beer, coffee and tea. Students will acquire the ability to marry the concepts of food pairing to beverage selection in order to meet the themes and or type of event.

  • HRTM4240 This course deals with emerging trends, changes and tools in the global events industry, most notably the migration of marketing and technology into the event management professions. Key changes include the shift from procurement & production to event marketing management, as well as the growth of the tradeshow market overseas. From the marketing side, we will also examine the growth in the marketing industry via events.