Research in the Public Interest

The FDU Poll is a full-service survey research center committed to the delivery and analysis of unbiased and methodologically sound data. Topics include, but are not limited to, politics, society, popular culture, consumer and economic trends.

  • In addition to its public surveys, Fairleigh Dickinson University Poll is available to design, implement and analyze research for corporations, non-profit entities, university faculty, researchers, and local, county, state, and federal government organizations.
  • We integrate our surveys and research with resident faculty experts and professors, as well as a broad range of highly specialized academic associates all of whom are available for further analysis of data and interviews.

The FDU Poll is a charter member of the American Association for Public Opinion Research’s (AAPOR) Transparency Initiative and adheres to the AAPOR’s Professional Ethics and Practices.

Private Research

In addition to conducting our monthly public opinion polls, PublicMind is also a full service marketing research organization. PublicMind offers a complete range of research services, both quantitative (e.g., telephone surveys), as well as qualitative (e.g., focus groups, in-depth interviews) to corporations, non-profits, and government agencies.

Quantitative Surveys

Each commissioned project is assigned a PublicMind project manager. Typically, PublicMind delivers the topline results within two business days and a written report within 5-10 business days following the end of fieldwork. If desired, PublicMind can also provide press releases through our normal channels and media communication packages

Omnibus Surveys

Have just a few questions?  If so, an Omnibus survey may be what you need.

For Omnibus surveys we’ll add your questions to one of our regularly scheduled statewide or national surveys. We can use your existing questions, or let us help you design the questions you want to add. Either way, our omnibus offering is a cost-effective way to get the information you need.


  • Consumers
  • Businesses – including Executive research
  • Business member groups
  • Healthcare/Medical
    • Interviewing staff have 15 years of experience interviewing physicians and healthcare professionals and are certified in Physician/Pharmacist/Nurse Data Collection.
  • Seniors (60+)
  • University students
  • And a variety of other specialized populations

Qualitative Research

PublicMind can also assist you in conducting any type of qualitative research project. Our experienced researchers have conducted more than a thousand Focus Groups and one-on-one In-Depth Interviews for a wide variety of clients.

To let us know how we can help you, contact:

Rich Higginson, Director of Market Research at (908) 213-1971 or,


Dan Cassino (Ph.D. Stony Brook) serves as Executive Director for FDU Poll.  Dr. Cassino teaches political science and specializes in political psychology and cognition. His research focuses on how voters form opinions about candidates and issues and the role of emotion in this process, as well as its impact on voting and other behavioral outcomes.

Peter Woolley (Ph.D., University of Pittsburgh) is a Professor of Comparative Politics, a co-founder of PublicMind, and its founding Executive Director from 2002-2012. His research in public opinion and his political commentary have been cited in news outlets from the Sydney Morning Herald to the Washington Post and the Trenton Times, from NJN to CNN, and in newspapers from Alaska’s Ketchikan Daily News to the Miami Herald.

Rich Higginson (M.A. Hofstra University) is PublicMind’s Director of Market Research. He has 20 years of experience in business-to-business research and business-to-consumer research. He undertakes quantitative and qualitative research projects from design to analysis. His academic research analyzes the design and effectiveness of focus groups.