Adjunct, Sports Management, International School of Hospitality, Sports, and Tourism Management



  • Developing a Sustainability Mindset in Hospitality and Tourism
  • Special Project/Thesis
  • Sales and Marketing for Hospitality Managers
  • Global Issues and Tourism
  • Domestic International Tourism
  • Introduction to the Study of Wine
  • Fundamentals of Event and Conference Management
  • Event Design, Production and Logistics
  • Property Management


  • Master of Arts in Tourism Management, Royal Roads University
  • Bachelor of Urban & Regional Planning, Ryerson University (Toronto Metro University)
  • Diploma, Tourism Management, Capilano University

Academic Profile

Sandra Louie, Adjunct Faculty, brings 20+ years of work and academic experience to FDU’s International School of Hospitality, Sports and Tourism Management in the areas of Marketing Research, Strategic Planning, Special Event Management, Food & Beverage Services, Visitor Services, and Tourism Careers.

Sandra likes to complement classroom theory with examples from her practical work, board, and committee experiences.

She managed the Tourism Resource Centre and the Tourism Careers Awareness Program at BC’s Tourism Education & Human Resource Council, (now Go2HR), was the Marketing Research Manager for Destination Vancouver, and was employed by Destination Canada in the Office of Strategy Management during the 2010 Winter Olympics.

She has served on the Board of Directors as past President of the Travel & Tourism Research Association (Canada Chapter), Director of Hostelling International (Pacific Mountain Region) and Event Director at Yoga BC. In addition, she has been an advisor on several industry committees including the BC Restaurant & Foodservices Association, the BC Tourism Educators Consortium, The BC Tourism Human Resource Development Taskforce, the Tourism Researchers Industry Validation group, as well as a number of non-profit charitable organizations.

In addition to her role as Adjunct Faculty at FDU, she has 12 years of experience teaching at the Art Institute of Vancouver, BC Institute of Technology (BCIT), Eton College, and Vancouver Community College in Vancouver.

In her personal time, Sandra enjoys yoga, walking her dog, reading, food (eating AND cooking), mixed media & modern art, crafting, and traveling anywhere, anytime. She has visited 26 countries and has lived, worked, and studied in: Canada (BC, Ontario, Nova Scotia & Quebec), China, Taiwan, and Cyprus. Sandra was born and raised in Vancouver.

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