Wenshu Zhang

Wenshu Zhang

Assistant Professor of Marketing
Marketing, Information Systems, and Decision Sciences

Contact Information


  • Principles of Marketing
  • Marketing Research
  • Strategic Marketing


  • BS, Peking University
  • MS, Seoul National University
  • PhD, Purdue University


  • Marketing channel
  • Structural modeling
  • Salesforce management
  • Analytical modeling

Academic Profile

Wenshu Zhang joined the Silberman College of Business at Fairleigh Dickinson University as an assistant professor of marketing in August 2017. She received her Ph.D. degree in marketing from Purdue University, M.S. in business administration from Seoul National University, South Korea, and B.S. in marketing from Peking University, China. Her research interests focus on quantitative marketing including both analytical research and empirical research, with a particular interest in marketing channel coordination and salesforce management. She teaches marketing research, strategic marketing, and principles of marketing.

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