Willy Aroca

Lecturer Associate Director, International School of Hospitality Vancouver campus

Contact Information

Courses

• Advance Human Resource Management for Hospitality Professionals
• Global Marketing for Hospitality Executives
• Current Concepts of Leadership for Hospitality
• Global Tourism Development
• Discovering the World of Wine Sales and Marketing for Hospitality
• Managers Property Management
• Event Planning Seminar in Lodging Management

Research

• Sustainability in the Hospitality Industry
• Sustainable Global Tourism
• Marketing and technology development in the hospitality industry
• The sharing and sustainable economy

Education

• BA, Bowling Green State University
• MA, Royal Roads University

Academic Profile

Mr. Aroca, originally from Cusco, Peru, holds a BA in Sociology from Bowling Green State University, Ohio. Mr. Aroca also earned a Master of Arts in Tourism Management from Royal Roads University in Victoria, British Columbia, and was the recipient of Royal Roads University Founder’s Award for leadership, sustainability, and personal development. Mr. Aroca is the Regional Vice President emeritus for Helms Briscoe, a global site selection company based in Scottsdale, Arizona. He was one of the original founders of the company, an organization that has grown from 14 associates and 1 million in sales in 1994 to 1,200 worldwide associates and annual sales of more than 2 billion dollars in 2019. Mr. Aroca managed a team of 30 professionals in Northern California and played a role in establishing the entrepreneurial and creative aspect of the company. Mr. Aroca held the position of Vice-Principal and Director of Hospitality Management at Eton College Vancouver. He has also held a variety of executive hotel positions over his 25 years in the hotel and travel industry including Director of Sales and Marketing, Food and Beverage Manager and Assistant Controller as well as positions of leadership with Meeting Professionals International (MPI), Sigma Chi Fraternity and various non-profit organizations. Mr. Aroca is the Associate Director for the International School of Hospitality, Vancouver campus and plans to continue to use his knowledge of Latin America, Peru in particular, to expand his research on sustainability-focused travel and tourism and the current trends in entrepreneurial, international tourism management. He has been credited for using innovation in the classroom and engaging students in critical thinking in the use of social media. He is currently developing a curriculum in hospitality entrepreneurship.