Communication BA

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Degree Plan

All students are required to complete the General Education Requirements (42 Credits) in fulfillment of their bachelor’s degree requirements.

Major Requirements (36 credits)

Required Courses (18 credits)

COMM2204 Introduction to Human Communication
COMM2102 International Communication
COMM2861 Communicating Through Media
COMM3101 Research Methods
COMM4941 Senior Internship
COMM4007 Communication Theory

Communication Electives (18 credits)

Note: Three credits in Internship Experience may be used to fulfill a Major Elective Requirement.

Concentrations

Students have the OPTION of completing a concentration within the Communication major.

Advertising Concentration (18 Credits)

(Metropolitan Campus)

This concentration is for students interested in the dynamic field of advertising. Students will learn how to develop concepts for and create advertisements. They will also learn how to reach consumers through traditional and non-traditional media, including social networks, television, radio, and print. Potential positions include advertising agency account executives, creative directors, ad buyers, as well as communication specialists for a variety of organizations.

Required (3 Credits)

COMM2321 Advertising Principles

Take 15 credits from:

COMM3010 Advertising and Social Media
COMM3362 Advertising Campaigns
COMM3348 Broadcast Advertising
COMM3345 Advertising Copywriting and Layout
MKTG2120 Principles of Marketing
COMM2207 Digital Media Presentations
COMM2206 Managing Social Media Accounts
COMM3207 The Business of Influencers
COMM3444 (cross-listed with MKTG 4344) Public Relations

Social Media Concentration (18 credits)

(Florham and Metropolitan Campuses)

The social media concentration is for students who are interested in exploring the impact of social media on our society as well as how social platforms are designed and how they can be utilized effectively. Students will explore how social networks’ algorithms and community standards can be crafted to have a positive social impact. They will also learn how to use social networks to build relationships with audiences. The concentration will prepare students to work as social media managers on behalf of brands and organizations as well as for a variety of positions in tech companies.

Required

COMM 2205 The Social Impact of Social Media

Select 15 Credits from:

COMM 2004 Principles of PR
COMM 2206 Managing Social Media Accounts
COMM 2207 Digital Media Presentations
COMM 3004 Communicating in Organizations
COMM 3006 The Power of Storytelling
COMM 3035 Public Relations Writing
COMM 3051 Communication and Gender
COMM 3204 Managing Social Media Crises
COMM 3207 The Business of Influencers
COMM 3208 The Ethics of Social Media
COMM 4205 The Work from Home Revolution

Human Communication Concentration (18 credits)

(Florham Campus)

This concentration is for students who wish to gain a thorough understanding of human communication and the theories that describe and explain it. This concentration is recommended for students with an interest in all aspects of human interaction or for students considering an advanced course of study.

Required

COMM 2006 Nonverbal Communication

Select 15 credits from:

COMM 2002 Small Group Communication
COMM 2003 Interpersonal Communication
COMM 2205 The Social Impact of Social Media
COMM 3004 Communicating in Organizations
COMM 3006 The Power of Storytelling
COMM 3014 Family Communication
COMM 3005 Social Media and Communication
COMM 3023 Film and Culture
COMM 3051 Communication and Gender
COMM 3208 The Ethics of Social Media
COMM 3437 Talk at Work
COMM 4205 The Work from Home Revolution

Multimedia Journalism Concentration (18 credits)

(Florham Campus)

This concentration is for students interested in pursuing a career in the ever-changing world of journalism. Although journalism still involves the basics of researching and gathering information, today’s journalists have more tools at their disposal for delivering that information to the public: photography, blogs, podcasts, webcasts, and more. Potential positions include reporter, editor, newscaster, photojournalist, and more.

Required

COMM 2011 Intro to Journalism

Select 15 credits from:

COMM 2214 Intro to Broadcasting
COMM 3012 News Writing and Editing
COMM 2012 Intro to Television
COMM 3004 Communicating in Organizations
COMM 3013 Feature Writing
COMM 3060 Television and Digital Journalism
COMM 3204 Managing Socia Media Crises
COMM 3207 The Business of Influencers
COMM 3208 The Ethics of Social Media
COMM 3248 Writing for Broadcast and Podcast
COMM 3341 Radio Management
COMM 3432 Sports Journalism
COMM 3838 Media Ethics
COMM 4444 Multimedia Journalism

Public Relations Concentration (18 credits)

(Florham Campus)

This concentration is for students interested in pursuing a career in the public relations field. The field of public relations has continued to grow and change over the last 10 years and now, more than ever, students need to enhance their knowledge and be well versed in the role that issues of globalization, ethics and responsibility now play in the field. Potential positions include publicity manager, events planner, press agent, lobbyist, strategic communication manager, and more.