Entertainment Business and Management Minor (Florham)

BUSI1000 No matter your major, it is important to understand the basics of business and the global economy. In this introductory course, you will learn about a wide variety of business management subjects, such as marketing, economics, finance, entrepreneurship, accounting, human resources and business technology. In particular, we will focus on how business is conducted in a dynamic, global marketplace, and how different cultures, legal systems and economics impact business (and vice-versa). You will develop your critical thinking, communications, research and problem-solving skills via class discussion, assignments, and project work.

COMM2002 The study of the behavior in groups as it relates to group norms, rules, roles, leadership, decision-making, problem-solving and conflict management. Examination of the theoretical and practical aspects of small group communication with stress on small group exercises.

COMM2004 This course explores the field of professional public relations covering the role, origin and trends affecting the future of the practice. Additionally, the course will cover topics such as effective writing skills, campaign development and ethical and legal implications of the profession.

COMM2099 A writing and oral communication course which emphasizes the importance of collaborative communication techniques used in the workplace. The course features an extended simulation that integrated work-related written and oral communication through practical application. The simulation allows students to gain experience similar to that of the workplace. The course also concentrates on business writing, including letters, memos, reports and proposals; oral presentation; listening skills; and group dynamics.

COMM3004 This course offers a comprehensive examination of organizational communication from the Industrial Revolution to the present. Primarily, it will examine the meanings of actions and practices in organizations. The aim will be to develop and use multiple frameworks for the analysis of everyday organizational life. Through these frameworks, the course will explore such topic areas as organizational politics, globalization, leadership, power, motivation, empowerment and workplace ethics.

COMM3030 Event planning is an important component of marketing and public relations. Events have the power to build consumer awareness and create a connection to a company or brand that other channels can't match. From product launches to fundraising galas, effective events can help brands and organizations achieve measurable business goals. But event planning is more than just throwing a good party -- each production takes months of planning and strategy. In this course, you'll learn how to create successful events from conception to completion. You will develop essential materials for your event including invitations, advertisements, calendar listings, and media alerts to create awareness, you will create and manage an even budget, and think creatively to build exciting strategic collaborations.

ENGW1102 Introduces students to different types of research sources and teaches them to integrate research into documented papers. Includes instruction in locating and evaluating information from traditional library sources and online databases, primary sources and the Internet. Topics include argumentation, citation and avoiding plagiarism.

ENTR2710 Do you want to discover entrepreneurial potential within yourself? Or have you ever wanted to start a business? This course provides students with a solid foundation of the key concepts in entrepreneurship and innovation. Students will be introduced to entrepreneurship and innovation as a process that can be applied in virtually any organizational setting: This includes identifying and appraising the innovation process within existing organizations. The course will explore entrepreneurship over the life cycle of people's careers, of organizations as they evolve from start-up enterprise to sizable corporations, and of societies as they move from undeveloped to post-industrial. Further, it is a course that mixes theory with practice, and you will be challenged to apply principles, concepts and frameworks to real world situations

ENTR3101 This course focuses on the special problems and the nature inherent in the management of a small entrepreneurial firm. This broad principles course will lay the foundation for the entrepreneurial approach and perspective of managing a business. This course is taught in a lecture format with a substantial amount of time devoted to class discussions, guest lecturers and speakers, and case studies.

ENTR3160 This course focuses on the venture planning process and uses lean launch fundamentals to create a business model. Students will learn how to use the lean launch methodology to plan a new venture and make intelligent "go/no go" decisions based on customer feedback and validation of hypotheses during the design and purposes of a business plan, will create a business model as a group project and present their projects at the end of the semester.

ENTR3300 This course examines the development of the Internet and World Wide Web and how digital technology is affecting the world of the entrepreneur or small business owner. In particular, the course is concerned with exploring what opportunities and challenges the Internet offer to start-ups as well as existing small-and medium-sized companies. The primary aim of the course is to understand how e-commerce affects the strategic options available to entrepreneurs and how to evaluate whether an idea for an e-business can be transformed into a viable opportunity. Discussions and assignments will focus on the competitive challenges and opportunities raised by the internet in the areas of channel structures, pricing, distribution and product marketing. Unfolding and future trends relating to the use of digital technologies will be considered. This course is organized in terms of four axes: technology, management, consumer and social and legal implications.

ENTR3601 This course focuses on the emergence of women leaders globally and on women in work environments generally. The primary objective is to consider what this means for all young adults as they build careers today in workplaces that are increasingly gendered and diverse, and often include navigating "labyrinths" to reach the higher levels. Students will investigate the organizational issues that are emerging during this age of what has been called "Second Generation Bias" and what this means for all work environments. Discussions and assignments will involve current issues and challenges that women leaders face, interviews and case studies of women business owners, and will heavily rely on various online tools that are available today.

FILM3426 THE BUSINESS OF MOTION PICTURE PRODUCTION: What is the role of producer as both artist and business person? Emphasis will be on the financing of film and media projects, assembly of creative team, and analysis of material from the producer's perspective. We will look into budgets, and how to plan film and television production, with an emphasis on the role of producer and creative organizational techniques of producing.

FILM3427 FINDING THE AUDIENCE AND THE MARKET: How does a film, television, or media project move from concept to market? This class will focus on the marketing and distribution of films across multiple platforms and methods of exploitation. We will study both traditional and new methods of exploiting media, from working with large established companies to self-distribution.

MGMT2600 Being able to motivate employees, lead teams, handle conflict and effectively communicate are essential skills for all careers, especially for supervisors in the business world. This course emphasizes applying theories and developing interpersonal and managerial skills, such as understanding individual differences, effectively working in teams, motivating and influencing others, leadership techniques, and managing organizational change. You will learn how highly effective supervisors and companies manage employees through in-class lectures, readings, and group exercises, as well as through assessing personal strengths and practicing employee-oriented management techniques. This course truly applies ' real world' scenarios and teaches to how best to apply various organizational methods to create healthy and productive companies.

MKTG2120 Principles of Marketing is an introductory course that is designed to enable the student to understand the basic concepts and tools of modern marketing practice and appreciate the importance of marketing decisions dealing with product, price, distribution and promotion. The course will emphasize the interplay between these marketing decisions and environmental forces (competitive, economic, technological, socio-cultural, and legal-regulatory). The course will also provide the student with an understanding of consumer behavior, market research, market segmentation and positioning. Students taking this course need to have a Sophomore standing, having completed 32 credits.

MKTG3360 This course deals with the internet as a marketing medium and explores how marketers may use it to engage and interact with their customers. Students will develop website(s), understand Search Engine Marketing (SEM) and Search Engine Optimization (SEO), and use several databases to analyze trends and identify opportunities. The course will also address fundamentals of email marketing, web analytics, and will apply marketing principles to the use of new technology.