Burçak Ertimur

Associate Professor of Marketing, Silberman College of Business



  • Consumer Behavior
  • Consumer Insights and Self-Concept
  • Strategic Marketing
  • Principles of Marketing


  • Brand strategy
  • Market formation and evolution
  • Sociocultural dynamics of consumption
  • Value co-creation


  • BS, Bilkent University, Turkey
  • MS, Bilkent University, Turkey
  • PhD, University of California, Irvine

Academic Profile

Burçak Ertimur received her Ph.D. in Marketing from the University of California, Irvine. She holds an M.S. degree in Marketing and a B.S. degree in Business Administration from Bilkent University, Turkey. Her research examines value co-creation and its socio-cultural dynamics with implications for marketing strategy, brand management, and market system dynamics. She has published in some of the top academic journals in the field including the Journal of Marketing, Journal of Business Research, Journal of Interactive Marketing, and Marketing Theory. Her work on consumer-generated advertising has been supported by the Marketing Science Institute and received recognition by the Society for Marketing Advances and the Academy of Marketing Science. Dr. Ertimur teaches courses related to marketing strategy and consumer behavior at the undergraduate, graduate, and executive levels. She is the recipient of the 2015 Silberman College of Business Teacher of the Year Award.