Jill Reid

Director for the Silberman College of Business programs, Department of Marketing, Information Systems, and Decision Sciences, Silberman College of Business

CONTACT INFORMATION

Courses

  • Digital Marketing
  • Consumer Behavior
  • International Marketing
  • Principles of Marketing
  • Internship in Marketing

Research

Branding and international marketing communications, specifically pertaining to Product-Country-Images (PCI) and the use of place associations, in both the private and public sectors – including investigating further how businesses and governments could more fruitfully cooperate in these areas to reach potential customers; The impact of globalization on consumer behavior, and the subsequent implications on strategic decision-making for consumer and industrial marketing of brands/products; Cross-cultural branding communications in the digital marketing era.

Education

  • BA (Hons), University of Salford, UK
  • MBA, Aston University, UK
  • PhD, Carleton University, Ontario, Canada

Academic Profile

Following an international career in the corporate sector (primarily FMCG), Jill moved to Canada to study for a Ph.D. at Carleton University, Ottawa, Ontario. During her time in Ottawa, Jill taught courses in International Marketing, International Buyer Behavior, and International Business; regularly reviewed papers for academic journals and conferences; served as an elected VP for the Sprott Ph.D. Association; and volunteered as a reading tutor at a local primary school.

In Vancouver, Jill enjoys coaching students for business competitions and advising on FDU’s Study Abroad program, as well as welcoming exchange students from partner institutions around the globe.

A seasoned marketer, Jill brings to FDU-Vancouver many years of international business experience representing multi-national companies such as Bayer, Gillette, Oral-B, Newell Rubbermaid, and Arc International, across multiple markets, which has provided innumerable practitioner anecdotes for the classroom. Connections with the local business community continue to be nurtured as an active member of the BC Chapter of the AMA and the Greater Vancouver Board of Trade (Women’s Leadership Circle).

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