Graphic Standards Guide
Fairleigh Dickinson University’s identity is represented most prominently by the University logo (above). Proper use of the University identity helps assure a uniform marketing brand. These Web pages will answer your questions on the use and application of the University identification marks and the colors to use, and will provide high-resolution electronic files from which the images can be reproduced in print and electronically.
About Fairleigh Dickinson University’s Visual Identity
The purpose of Fairleigh Dickinson University’s visual identity program is to present a unified image or brand of the institution through the consistent uses of a graphic symbol and typeface along with accompanying elements, such as college, school or department name. These elements all come together on documents such as cards, letterheads and envelopes as well as marketing pieces both for print or the Web. Consistency in image presentation cannot be overemphasized. It is through these key visual identity images that we present a clear identity to the public as we help brand Fairleigh Dickinson University in the mind of its many constituents.
In a December 2018 announcement, President Capuano introduced a compelling new tagline for Fairleigh Dickinson University and reinforced the signature elements used to represent the University and its units.
If you have questions on the appropriate use of the University logo, the University seal or the marks featuring the letters FDU, contact the Office of Communications. You can also reach out to the University Office of Publications or seek advice from the graphic design staff at Copies Plus at the Florham Campus or the Metropolitan Campus.
Proper use of University identities
Working with the following offices will ensure compliance and consistency with the University logo and identity guidelines.
- Office of Communications and Office of Publications
- Copies Plus (the University copy centers)
- Office of Enrollment Management
If you plan to self-publish off-campus, you will want to be sure you have approval for use of the University identity by the Office of Communications as well as approval from the Office of Purchasing to print off-site.
To properly reduce logo image files for the Web, it is important to consult with Web Operations.