Associate Professor of Marketing, Department of Marketing, Information Systems, and Decision Sciences, Silberman College of Business
- Social Media Strategy
- Social Media Marketing
- Principles of Marketing
- Digital marketing
- Brand management
- Services marketing
- BA, Bogazici University
- MBA, Montclair State University
- PhD, Texas Tech University
One of my career goals is to make a positive impact on my students’ understanding of marketing and business. I value the uniting power of business and the uplifting role it plays in society. In addition, I emphasize how important marketing is while connecting with customers and helping them make informed decisions. I also highlight how marketing strategies have been transformed by digital advancements in the field. The days that digital was a niche compared to traditional marketing are long gone. Digital marketing is rather mainstream now.
My passion for marketing scholarship centers on digital communication, branding, and services with a strategic emphasis. My research has appeared in academic journals, such as the Journal of Business Research, Journal of Service Research, Decision Sciences, Journal of Services Marketing, and Journal of Nonprofit & Public Sector Marketing. For more information, please visit my website.
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