Omer Topaloglu

Associate Professor of Marketing, Department of Marketing, Information Systems, and Decision Sciences, Silberman College of Business

CONTACT INFORMATION

Courses

  • Social Media Strategy
  • Social Media Marketing
  • Principles of Marketing

Research

  • Digital marketing
  • Brand management
  • Services marketing

Education

  • BA, Bogazici University
  • MBA, Montclair State University
  • PhD, Texas Tech University

Academic Profile

One of my career goals is to make a positive impact on my students’ understanding of marketing and business. I value the uniting power of business and the uplifting role it plays in society. In addition, I emphasize how important marketing is while connecting with customers and helping them make informed decisions. I also highlight how marketing strategies have been transformed by digital advancements in the field. The days that digital was a niche compared to traditional marketing are long gone. Digital marketing is rather mainstream now. 

My passion for marketing scholarship centers on digital communication, branding, and services with a strategic emphasis. My research has appeared in academic journals, such as the Journal of Business Research, Journal of Service Research, Decision Sciences, Journal of Services Marketing, and Journal of Nonprofit & Public Sector Marketing. For more information, please visit my website.

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