Omer Topaloglu

Omer Topaloglu

Deputy Chair, Associate Professor of Marketing
Department of Marketing, Information Systems, and Decision Sciences



  • Foundations of Digital Marketing
  • Social Media Marketing
  • Principles of Marketing


  • Digital marketing
  • Brand management
  • Services marketing


  • BA, Bogazici University
  • MBA, Montclair State University
  • PhD, Texas Tech University

Academic Profile

One of my career goals is to make a positive impact on my student’s understanding of marketing and business. I value the uniting power of business and the uplifting role it plays in society. I emphasize how important marketing is while connecting with customers and helping them make informed decisions.

I also highlight how marketing strategies have been transformed by digital advancements in the field. The days when digital was a niche compared to traditional marketing are long gone. Digital marketing is rather mainstream now.

My passion for marketing scholarship centers on digital marketing, branding, and services with a strategic emphasis. My research has appeared in academic journals, such as the Journal of Retailing, Decision Sciences, Journal of Business Research, Journal of Service Research, and Journal of Nonprofit & Public Sector Marketing among others. For more information, please visit my website.

Meet Omer Topaloglu

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