The graphic design major provides individuals with the opportunity to learn the skills, principles, and latest industry-standard tools needed to prepare for a wide variety of careers in the graphic design industry. The courses focus on the art of communication and problem-solving through the use of type, space, visual imagery, and computer software.

This rigorous curriculum merges creative visual aesthetics with modern technology, which is necessary for mastering print, illustration or web media production. Completion of this program will result in a Bachelor of Arts in graphic design with a concentration in illustration, print design or web design awarded by Fairleigh Dickinson University. Admission decisions are made in accordance with criteria, policies, and procedures established by FDU. Students must maintain a grade point ratio of 2.00 in their courses at FDU subsequent to admission.

Concentrations

We offer three areas of concentration:

  • Print Design Concentration places a strong emphasis on concept development, technical skills, and aesthetics, in problem-solving.
  • Web Design Concentration blends technical skills with design expertise, preparing students for a variety of careers in the interactive industry.
  • Illustration Concentration allows students to focus on developing a personal style while practicing their craft.  Imagination and experimentation are encouraged, as students learn techniques in traditional and digital media.

All programs emphasize individual discovery, as students work on collaborative projects that are showcased in a variety of exhibits and displays at the University.  Career and freelance skills are taught in upper-level classes. No matter which concentration is chosen, all three instill the creative, technological, and philosophical skills necessary to be competitive in today’s market. Creativity and concept are key in the FDU Design Programs.

Illustration Concentration

Illustration allows for a personal style, giving students a competitive edge in their design careers. The illustration concentration gives students the opportunity to develop their abilities in a wide range of marketing, advertising, and editorial art arenas, through the development of critical-thinking skills in visual communication. Students will learn a variety of digital and real-media techniques, with an emphasis on design principles and concept development.

Required Theory and Production (33 credits)

Concentration Electives

Choose three courses (9 credits) from other CGD and/or CGDH courses not listed in your concentration as required. Check with your adviser as to the availability of elective courses as they vary by semester.

NOTE: Six credits in Graphic Design Internship may be used to fulfill concentration electives.

Required Cognates (9 credits)

  • ART 1201  Drawing I
  • SOAC 4005 Professional Practice: Graphic Design
    Any ANIM, ART, ARTH, or SOAC
    Recommended: ART 3350

Print Design Concentration

The print design concentration teaches the creative process of producing visual communications and presentations in order to convey a specific message to a targeted audience, specifically intended for printing. The most common types of print-design products are publications, brochures, business cards, posters, product labels, and packaging.

Required (33 credits) 

Concentration Electives

Choose three courses (9 credits) from other CGD and/or CGDH courses not listed in your concentration as required. Check with your adviser as to the availability of elective courses as they vary by semester.

NOTE: Six credits in Graphic Design Internship may be used to fulfill concentration electives.

Required Cognates (6 credits) 

  • ART 1201  Drawing I
  • SOAC 4005 Professional Practice: Graphic Design
    Any ANIM, ART, ARTH, or SOAC

Web Design Concentration

The web design concentration encompasses a variety of skills in the design and production of websites and other internet products including interface design, authoring, and coding through the use of proprietary software. Students study how websites work in order to produce the front-end user interface as well as develop the functionality, navigation, and interactivity of web-based products.

Required (33 credits) 

Concentration Electives

Choose three courses (9 credits) from other CGD and/or CGDH courses not listed in your concentration as required. Check with your adviser as to the availability of elective courses as they vary by semester.

NOTE: Six credits in Graphic Design Internship may be used to fulfill concentration electives.

Required Cognates (9 credits)

  • ART 1201  Drawing I
  • SOAC 4005 Professional Practice: Graphic Design
    Any ANIM, ART, ARTH, or SOAC

Electives

Course Descriptions

  • ART3350 Interpreting works in other media in the language of graphic arts. The student will learn to present concepts in a visual form; Illustrating books, magazines, album covrs and specialized posters.

  • CGDH2020 Course will trace history of Graphic design from ancient civilization to present. Course will seek to answer whether Graphic Design is art, communications, craft, marketing, or a combination of all. This course will have on-line readings and classroom lectures.

  • CGDH2216 Designing powerful imagery that addresses critical social issues is a current trend in design. There is a need for social responsibility in graphic design in both the public and private sectors, by large organizations and small entities. Designers can learn to use their work to increase public awareness of a variety of social issues, across the globe, as well as on an individual basis. Through a combination of craft and tools, students will learn how to communicate a powerful message with graphic design.

  • CGD2213 This course will provide students the theoretical and practical foundations of design through the discussion of historical examples, major ideas and theories, and exercises and projects geared toward exploring and developing solutions to visual design problems. Both lateral and critical thinking will be encouraged.

  • CGD2214 This course covers preparing art and files for the printer, file organization, digital and traditional mechanicals, spot color palettes, typography and fonts. Adobe Photoshop, Illustrator and InDesign prepress techniques, separations, trapping, registration and mechanicals for packaging. A project based class will include logos, stationery, design, magazine and editorial layout and book publishing. Information on job planning, scheduling and printers specs will be covered as well.

  • CGD2217 Graphic Designers today require a wide range of skills to compete in the digital design world. In addition to designing static images for print and the web, designers must now also incorporate motion in their skill sets. Motion Graphics are now a main component of all on-screen visual imagery, surpassing the print medium for advertising and informative communications. From computers and laptops to tablets, phones, billboards, kiosks, and supermarket checkouts, screens are everywhere and the images on them move. After Effects is the premier software tool to create motion graphics. This class will introduce students to designing for the screen. Students will learn style, layout, transitions and timing as well as understanding the technical aspects of creating for multiple screen formats.

  • CGD2800 Students will work independently on a special computer graphics project or topic which will be approved by the supervising professor.

  • CGD2810 In today's graphic design world, UI/UX is a burgeoning field. User Interface (UI) design is the way a website or app interface books: Layout, color, text and composition are core components in a UT application environment. User Experience (UX) refers to what a user of a digital product (does), or how they "feel" when interacting with digital products such as website, eBooks and apps. This course teaches the foundational skills and methods of UI/UX design through weekly exercise, reading, class discussion, and projects. The history, tools, and practice of UI and UX Design are explored, as well as discussions on how people react to graphic design(s) in general. The pedagogical and didactic experience will be brought to fruition in class through the creation of digital products such as websites. eBooks and mobile apps.

  • CGD3047 This hands-on introduction to the world of independent publishing will explore all aspects of the editing, production, and publication of a literary journal, as well as give students a broad overview of the literary marketplace. Students will gain practical experience with design, editing, acquisitions, art, proofing, digital publishing, distribution and marketing. The class will combine approaches, moving between small group labs and seminar styles of learning. This course is offered in conjunction with the Literary Review, FDU's international journal of contemporary literature.

  • CGD3215 Students learn to interpret text from diverse contexts in order to create layouts that, in conjunction with images and other graphic elements, present it in an attractive engaging and structural manner. Familiarity with Adobe InDesign is recommended.

  • CGD3303 This course will provide the students the opportunity to learn Adobe Dreamweaver, the industry standard web development software. The class prepares students with the skills and knowledge of web publishing and the application of multimedia skills for the design and implementation of responsive web sites using a variety of software, HTML and CSS.

  • CGD3305 An intensive exploration of the advanced principles of graphic design through a series of studio assignments and critiques, supplemented by short readings, class discussions and lectures. The class focuses on developing the ability to skillfully manipulate and combine core design elements such as type, shape and image, to transmit meaning and values. The additive, systematic nature of the assignments are designed to help the student develop a working process that leads to a body of accomplished visual work, as well as a vocabulary for critically engaging that work, laying a solid foundation for entering the profession.

  • CGD3315 This course focuses on how to utilize WordPress open source templates and its HTML and PHP coded themes to design, create and maintain webpages and online blogs. Students learn to use WordPress' robust plugins and widget tools which allow designers and developers to broaden its capabilities beyond the basic features. This course also teaches how to set up and employ WordPress' dynamic content management system to change and revise the visual design and functionality of a WordPress website without changing the international content that is stored in MySQL databases.

  • CGD3352 Building on Typographic Principles, this course will approach typography in more detail and depth. Topics include form and counterform in type design, non-font solutions, type as shape and texture, special characters, style, tables, page structure and output issues.

  • CGD3355 By studying the consumer, company branding and target markets students learn to combine text, colors and additional graphic elements to design unique logos, corporate identities and product lines. The focus is on effective visual communication through designing unique logos and product packaging which are commonly utilized by commercial enterprises, businesses and organizations. This course teaches how and why a company?s external image is important in promoting their public recognition and how graphic designers aid in selling their products or ideas. Students brainstorm, formulate and critique ideas, do initial sketches and finalize their most effective concepts into digital form.

  • CGD3361 Having a mobile-optimized website that is formatted for smaller screens with features that take advantage of touch screen capabilities can improve the mobile web browsing experience. This course teaches how to design and develop for and strategize on how to deliver web content to mobile devices. Students will learn the criteria and the various options that will help them to decide whether to create a native mobile site or a responsive site to satisfy each particular client's website needs.

  • CGD3362 .Anticipating the limitations of the small screens, the various screen sizes, the different screen crops and the text size preferences set by the user, good design planning is critical in app design. In this course students learn adaptive design, which adjusts the layout accordingly while still standardizing the look and functionality to be consistent across all devices, guaranteeing that the experience is the same regardless of device. This course emphasizes how app designers must take into consideration mobile device limitations while still thinking creatively within those constraints. Taking advantage of mobile capabilities not available on a desktop computer, such as the use of the camera to snap images, signatures or location services are also topics covered in this course

  • CGD3371 Learn to be an entrepreneur as you create a variety of designs in Adobe software to sell in the online market. Students will learn how to create a variety of designs for home d?cor and wearable art, how to showcase products effectively, how to build a storefront in Etsy, Society 6, Facebook or other online markets, how to present on social media, how to talk about your products, how to create a business plan, how to gain exposure for your brand, how to attract visitors to your store, and marketing strategies for a creative business.

  • CGD3375 Students will learn drawing skills both on and off the computer to develop a foundation for producing conceptual fashion illustrations. This course teaches students to analyze and draw the female fashion figure from all viewpoints and how to design ideas in a fashion sketch. Students will focus on garment details, fabric, textures, and color analysis, as well as figure proportion and movement in a variety of poses. Students will learn technical skills using a variety of media and styles. A general knowledge of the fashion industry and fundamental techniques of fashion design will also be covered.

  • CGD3377 Learning to create an application and a browser friendly web site is essential in today's ever-changing web market. Using industry standard software, students will study the various features of HMTL 5 to create dynamic and responsive web sites. The focus will be on learning the structural markup element and attributes of HTML 5, native multimedia, drawing with the canvas element, and browser support. Techniques on using cascading style sheets with CSS 3 to make visually stunning web sites will also be covered in this course.

  • CGD3380 This course focuses on designing and implementing social media marketing pieces and establishing brand continuity to be used to engage the target audience, inspire them to act, and keep them coming back for more. Students begin by creating an identity that will get a client noticed and remembered. Then, by incorporating the established branding, designing supporting graphics, writing engaging copy and structuring an exciting social media marketing campaign, students learn how to increase a client's online presence. Through the use of graphics, animations, videos and written content, they will discover how to inspire engaged social media communities, including forums, blogs, YouTube, Facebook and Twitter. Organic features as well as paid social media strategies, increasing the loyalty of customers, keyword selection, search engine rankings, setting goals and measuring successes are covered in this course.

  • CGD3500 The fundamentals of cartooning, anatomy, movement, styles and techniques of pioneers and giants form the field of cartooning will be explored. Each class will begin with ? hour of figure drawing sketches form the book, The Human Figure in Motion, by Edward Muybridge. Selected images will be provided at the beginning of class. If you are already using your eyes, hand and mouse to draw with a computer program, now you will learn the one true method of drawing by using eye, hand, pencil, pen and brush. Learn to see! The class is meant to help you establish your own style, while learning how the masters do it.

  • CGD3800 Independent Study in Computer Graphic Design(CGD)at the Junior Level

  • CGD3890 Independent Study in Computer Graphic Design(CGD)at the Junior Level

  • CGD4422 Student will intern at a company or organization, in a graphic design or web design facility, for between a minimum of 50(for a 1 credit), 100(for 2 credits), and 150(for 3 credits) hours per semester.

  • CGD4423 Internship II will provide an opportunity for the student to gain real world experience in the field of graphic design or web design either through the continuation of Internship I, by entering a new internship facility, or by working virtually with a professional company via the internet. The internship must be approved and evaluated by the Computer Graphics faculty member who is chosen as the internship mentor. To qualify for internship II credits the student must apply a minimum of 50(for 1 credit), 100 (for 2 credits), and 150 (for 3 credits) hours per semester.

  • CGD4800 Students will work independently on a special computer graphics project or topic which will be approved by the supervising professor.

  • CGD4891 Students will work independently on a special computer graphics project or topic which will be approved by the supervising professor.

  • CGD4900 Members of the faculty engage in research projects with selected students with the goal of professional publication or presentation.

  • CGD4901 Members of the faculty engage in continued research projects with selected students with the goal of professional publication or presentation.

  • SOAC4005 In the Professional Practice course, students increase their knowledge of the various career opportunities that exist in the Graphic Design industry and they analyze their level of readiness to compete for employment in the profession. Exploration of options to elevate their skills to the professional level, including transitioning to the next stage of career preparation, are also covered. This course helps students bridge the gap between their undergraduate studies and laying the groundwork for the future.