Communication

students sit around an outdoor table. they are studying, with notebooks and a laptop in front of them.

The Bachelor of Arts (BA) in Communication is an exciting major that prepares students to work as social media managers, advertising executives, public relations executives, event managers, crisis communicators, executives at social media companies, and more—as well as for advanced study.

Did you know that you can make a career out of creating content for social apps like TikTok and Instagram – and get paid well for it? Or maybe you want to work in PR or journalism and be in the halls of power where decisions are made or on the red carpets where Hollywood films are launched. Maybe you want to work for a social media company or write ads that determine what people buy and who they vote for.

Perhaps all of this sounds fun, and you want a degree that gives you skills with staying power in a rapidly changing employment landscape. Surveys of employers show that one of the top things they look for when they hire people across fields is communication skills. At FDU, we make sure every communication major graduates with at least one internship on their resume, giving you valuable real-world experience and a leg up on the job market.

This is why you should consider majoring in Communication at FDU – with an optional concentration in social media, advertising, public relations, multimedia journalism, or human communication.

Why Major in Communication?

The Bachelor of Arts in Communication is an exciting major that prepares students to work as social media managers, advertising executives, public relations executives, event managers, crisis communicators, executives at social media companies, and more – as well as for advanced study.

The major includes an internship in a communication-related position where students acquire real-world experience. Our proximity to New York City affords students the option to intern in the world’s media capital, but there are also plenty of opportunities in New Jersey and even right here on campus. Students also have the chance to create material for actual clients in their courses. This allows them to graduate with valuable experience on their resumes and examples to talk about in job interviews.

Many of our students are excited to pursue jobs as social media managers, creating strategies and content for their employers and clients. These days, most organizations hire such professionals, so there’s strong demand for graduates with this expertise – and students can follow their passions, pursuing jobs with organizations ranging from sports teams to theatre companies to political candidates.

We pride ourselves on connecting students to opportunities and contacts in our field. Recent guest speakers on campus have included a social media influencer, a reporter for The Washington Post, a former worldwide CEO of one of the world’s largest PR firms, the head of a social media strategy firm, and executives from Google and MSNBC.

Communication Concentrations

Learn more about our communication major and optional concentrations in social media, public relations, advertising, multimedia journalism, and human communication here.