Communication

Communication Concentrations

Students can choose from five optional concentrations within the Communication major:

Social Media Concentration – available on both New Jersey campuses

The social media concentration is for students who are interested in exploring the impact of social media on our society as well as how social platforms are designed and how they can be utilized effectively. Students will explore how social networks’ algorithms and community standards can be crafted to have a positive social impact. They will also learn how to use social networks to build relationships with audiences. The concentration will prepare students to work as social media managers on behalf of brands and organizations as well as for a variety of positions in tech companies.

 

Advertising Concentration – available on the Metropolitan campus

This concentration is for students interested in the dynamic field of advertising. Students will learn how to develop concepts for and create advertisements. They will also learn how to reach consumers through traditional and non-traditional media, including social networks, television, radio and print. Potential positions include advertising agency account executives, creative directors, ad buyers, as well as communication specialists for a variety of organizations.

 

Public Relations Concentration – available on the Florham campus

This concentration is for students interested in pursuing a career in public relations. They will learn how to establish and maintain relationships with all of an organization’s important audiences, including the media, customers, local communities and governments. Potential positions include publicity manager, events planner, press agent, lobbyist, strategic communication manager and more.

 

Multimedia Journalism Concentration – available on the Florham campus

This concentration is for students interested in pursuing a career in the ever-changing world of journalism. Although journalism still involves the basics of researching and gathering information, today’s journalists have more tools at their disposal for delivering that information to the public: photography, blogs, podcasts, webcasts and more. Potential positions include reporter, editor, newscaster, photojournalist, podcaster and more.

Human Communication Concentration – available on the Florham campus

This concentration is for students who wish to gain a thorough understanding of human communication and the theories that describe and explain it. This concentration is recommended for students with an interest in all aspects of human interaction or for students considering an advanced course of study.