Communication

Communication Concentrations

Students have three options when completing a concentration within the Communication major:

Advertising Concentration (18 Credits)

(Metropolitan Campus)

This concentration is for students interested in the dynamic field of advertising. Students will learn how to develop concepts for and create advertisements. They will also learn how to reach consumers through traditional and non-traditional media, including social networks, television, radio, and print. Potential positions include advertising agency account executives, creative directors, ad buyers, and communication specialists for a variety of organizations.

Social Media Concentration (18 credits)

(Florham and Metropolitan Campuses)

The social media concentration is for students who are interested in exploring the impact of social media on our society as well as how social platforms are designed and how they can be utilized effectively. Students will explore how social networks’ algorithms and community standards can be crafted to have a positive social impact. They will also learn how to use social networks to build relationships with audiences. The concentration will prepare students to work as social media managers on behalf of brands and organizations as well as for a variety of positions in tech companies.

Human Communication Concentration (18 credits)

(Florham Campus)

This concentration is for students who wish to gain a thorough understanding of human communication and the theories that describe and explain it. This concentration is recommended for students with an interest in all aspects of human interaction or for students considering an advanced course of study.